From Go-to-Market Plan to Running Operations in Vietnam for a Swedish Industrial Machinery Manufacturer

The client, a Swedish industrial machinery manufacturer with global presence, had completed its market research covering Southeast Asia (together with APAC Advantage) and had concluded Vietnam as the key entry market.

With the go-to-market plan in hand, the next step was to build a real operation on the ground. The client had no local entity, no warehouse setup and no in-market team in Vietnam at the start of this phase.

Moving from strategy to execution meant coordinating several work streams in parallel:

• Turning the go-to-market plan into an executable launch roadmap with clear priorities.
• Setting up third party logistics, from provider vetting and selection to negotiations and warehouse setup.
• Recruiting the initial in-market team across management, supply chain and sales roles.
• Establishing a legal entity in Vietnam while giving the new team a base to work from during the first months.

All of this had to happen fast enough to keep the market entry momentum, without the client building its own infrastructure from day one.

The client continued their engagement with APAC Advantage to turn the go-to-market plan into an executable launch roadmap and to run the setup on the ground.

Our team led the 3PL setup, supported the recruitment of the core team and the legal entity setup, and hosted the client's team in our own office during the first 6 months under a virtual office solution, enabling quick market access for the client.

• Translated the go-to-market plan into an executable launch roadmap with clear priorities and workstreams.
• Led the 3PL setup in Vietnam, covering logistics provider vetting, selection, negotiations and the on-the-ground warehouse setup.
• Supported the recruitment of the initial in-market team, including a Managing Director, a Supply Chain Director, a Sales Manager and two sales representatives.
• Supported the legal entity setup in Vietnam and hosted the client's team in our own office during the first 6 months under a virtual office solution, enabling quick market access for the client.

• 5 core team members hired and active in-market
• Client team hosted in our own office for 6 months through the setup
• Operational 3PL warehouse launched and sales team activated