About APAC Advantage
APAC Advantage helps international companies build and run reliable operations across Southeast Asia, from market entry and local setup to supplier execution and operational improvement.
We combine strategic advisory with hands-on implementation support to make sure plans translate into validated and functioning operations. Whether the need is entering and expanding in a new market, building a supplier base, or improving how day-to-day work is executed, we work closely alongside client teams to move from analysis to execution.
With deep on-the-ground experience in Southeast Asia, APAC Advantage supports partner and supplier selection, onboarding, and coordination across local service providers. This includes helping clients set up practical operating structures, clarify roles and responsibilities, and establish routines to work under real events.
Our role does not end with recommendations, we stay involved through continuous follow-ups, issue resolution, and delivery management until the setup runs reliably.
Founding team
Backgrounds in management consulting and logistics, with deep expertise across Southeast Asia and China
Meet
the
Team
Lukas Faxå
Partner
Lukas has experience across operations, strategy, and commercial execution. He has held senior roles including Country Manager for a management consultancy, PMO leadership in an international public-company sale, and Vice President RevOps at a fintech company. Lukas holds a degree in Retail Management from Stockholm School of Economics and brings experience from China and Vietnam, supporting operations, market expansion, and sourcing initiatives.
Marcus Sohlberg
Partner
Marcus brings over a decade of on-the-ground experience in China and Vietnam, with a background in technical-commercial project leadership and supply chain. He has held senior roles across industry and consulting, supporting SMEs and multinational companies with market entry, operational improvement, and supply chain initiatives. Marcus holds a B.Sc. in Mechanical Engineering and an M.Sc. in Supply Chain Management from Chalmers University of Technology.
Sean Caricola
Partner
With more than a decade of experience in logistics and commercial operations, Sean has led warehousing, distribution, and network development across multiple countries. As former Country Head of Sales in Vietnam, he brings senior leadership experience alongside deep operational expertise. He holds a degree in Business Administration and a Master's in International Business from RMIT University, Australia.
Vietnam-centered, with presence and partners across the region.
Offices
Execution Network
Industrial Parks
Direct relationships with major industrial zones across Vietnam and Southeast Asia
3PL Partners
Vetted logistics providers for warehousing, freight, and last-mile delivery
Legal & Compliance
Trusted legal counsel and compliance specialists in key jurisdictions
Operators & Factories
Manufacturing partners for assembly, testing, and value-add processes
Why We're Different
We Execute, Not Just Advise
Many consultants deliver reports. We deliver results. Our on-the-ground presence means we can coordinate implementation directly.
Compliance First, Always
We support lawful, audit-defensible trade and origin compliance. We never advise on workarounds or questionable structures.
Honest About Risk
We'll tell you when something won't work, even if it means walking away from business. Your long-term success matters more than short-term fees.
Recent client work across Southeast Asia
A few examples of how we help international companies move from plans to functioning operations on the ground.
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Client caseDistribution partner search for a Nordic pharma company in Vietnam
Identifying and qualifying a stronger distributor to replace an underperforming partner.
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Client caseBest cost country sourcing for automotive parts across Vietnam, Malaysia and Thailand
147 suppliers screened and part-level price benchmarking across three Southeast Asian countries.
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Client caseEuropean steel imports through a bonded warehouse setup
Customs structuring and warehousing design to manage duty exposure for an industrial buyer.
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Latest insights from on-the-ground in Asia
Practical perspectives on supply chain, market entry and compliance in Southeast Asia.
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InsightVietnam supply chain setup: how to design an operationally viable flow
Suppliers, 3PL, warehouses, export documentation and governance for an EU-ready Vietnam setup.
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InsightYour Southeast Asia feasibility study is already out of date
Why traditional feasibility studies lose relevance and what serious entrants do instead.
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InsightTrade compliance risk checklist for companies operating across Asia
A practical review framework for origin, documentation and customs exposure.
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Let's Discuss Your Challenges
We'd love to learn about your supply chain and compliance needs.