About APAC Advantage
APAC Advantage helps international companies build and run operations across Southeast Asia and India, from market entry and local setup to supplier execution and operational improvement.
We combine advisory with hands-on implementation support to make sure plans translate into functioning operations. Whether the need is entering and expanding in a new market, building a distribution center, or improving how day-to-day work is executed, we work closely alongside client teams to move from analysis to execution.
With deep on-the-ground experience in Southeast Asia, APAC Advantage supports partner and supplier selection, onboarding, and coordination across local service providers. This includes helping clients set up practical operating structures and establish routines to work under real events.
We stay involved through follow-ups, issue resolution and delivery management until the setup runs reliably.
Our team
Backgrounds in management consulting and logistics, with deep expertise across Southeast Asia, China and India
Leadership
Lukas Faxå
Managing Partner
Lukas has held senior roles including Southeast Asia Manager at a global management consultancy, PMO lead in an international public-company sale, and Vice President RevOps at a fintech company. He holds a degree from Stockholm School of Economics and has supported multiple companies with operations, market expansion, and manufacturing in China and Vietnam.
Marcus Sohlberg
Partner
Marcus brings over a decade of on-the-ground experience in China and Vietnam, leading technical-commercial projects and supply chain work for SMEs and multinational companies. He holds a B.Sc. in Mechanical Engineering and an M.Sc. in Supply Chain Management from Chalmers University of Technology.
Sean Caricola
Partner
Sean has more than a decade of experience in logistics and commercial operations, leading warehousing, distribution, and network development across countries. He is the former Country Head of Sales in Vietnam for a multinational logistics company and holds a Master's in International Business from RMIT University, Australia.
DK Rai
India Strategic Advisor
DK has more than 25 years of experience in logistics, supply chain and industrial sales in India and Southeast Asia. He is the former Managing Director for a global logistics company, and spent 15 years at a global supply chain company, ending as Country Director for India. Currently CEO India and VP Global Market Expansion at a LogTech company, and sits on several academic advisory boards in India.
Vietnam-centered, with presence and partners across the region.
Offices
- Legal entity
- Sales office
Execution network
Industrial parks
Direct relationships with major industrial zones across Vietnam and Southeast Asia
3PL partners
Vetted logistics providers for warehousing, freight, and last-mile delivery
Legal & compliance
Trusted legal counsel and compliance specialists in key jurisdictions
Operators & factories
Manufacturing partners for assembly, testing, and value-add processes
Why we're different
Advice and execution
One team covers the analysis and the execution, on the ground in the region.
Compliance first
We support lawful, audit-defensible trade and origin compliance.
Honest about risk
If the risk is too high, we recommend not to proceed.
Recent client work across Southeast Asia
A few examples of how we help international companies move from plans to functioning operations on the ground.
Client caseVietnam partner identification and evaluation for a European kitchen sink manufacturer
Mapping and screening Vietnam's partner landscape for a European kitchen sink manufacturer, ending with 3 signed partners and a five-year roadmap.
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Client caseFrom go-to-market plan to running operations in Vietnam for a Swedish industrial machinery manufacturer
Turning a completed Southeast Asia go-to-market plan into a live Vietnam operation: 3PL setup, legal entity, recruitment, and a hosted in-market team.
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Client caseA fact-based view of where to focus in Southeast Asia for a global industrial goods manufacturer
A region-wide market study to prioritize Southeast Asian countries, customer segments, and the operating model for export-led growth.
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Latest insights from on-the-ground in Asia
Practical perspectives on supply chain, market entry and compliance in Southeast Asia.
InsightVietnam supply chain setup: how to design an operationally viable flow
Suppliers, 3PL, warehouses, export documentation and governance for an EU-ready Vietnam setup.
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InsightYour Southeast Asia feasibility study is already out of date
Why traditional feasibility studies lose relevance and what serious entrants do instead.
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InsightTrade compliance risk checklist for companies operating across Asia
A practical review framework for origin, documentation and customs exposure.
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Let's discuss your challenges
We'd love to learn about your supply chain and compliance needs.