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    Ho Chi Minh City skyline with Ba Son Bridge and Landmark 81 tower

    We help international companies enter, operate, and source in Southeast Asia

    Based in Ho Chi Minh City and Hong Kong, running projects across all of Southeast Asia. We stay involved until it works.

    • 100+
      projects delivered
    • 50+
      companies helped to enter Southeast Asia
    • 20+
      years executing in Asia
    • 7
      markets covered

    How we help

    Enter and expand in markets

    Market research, distributor and partner search, entity setup, and local hiring.

    Learn more

    Build and optimize supply chains

    Supplier sourcing and qualification, warehouse setup, trade lane analysis, and supply chain projects.

    Learn more

    Run and improve operations

    Interim management, compliance, payroll, and outsourced/virtual office to keep the operation running after handover.

    Learn more

    We have delivered projects for

    • Mercedes-Benz
    • Bosch
    • Mikron
    • Munters
    • Nestle
    • TTI
    • Würth
    • DynamicBrew
    • IG Design Group
    • Ball
    • Mercedes-Benz
    • Bosch
    • Mikron
    • Munters
    • Nestle
    • TTI
    • Würth
    • DynamicBrew
    • IG Design Group
    • Ball
    • Mercedes-Benz
    • Bosch
    • Mikron
    • Munters
    • Nestle
    • TTI
    • Würth
    • DynamicBrew
    • IG Design Group
    • Ball
    • Mercedes-Benz
    • Bosch
    • Mikron
    • Munters
    • Nestle
    • TTI
    • Würth
    • DynamicBrew
    • IG Design Group
    • Ball
    • Mercedes-Benz
    • Bosch
    • Mikron
    • Munters
    • Nestle
    • TTI
    • Würth
    • DynamicBrew
    • IG Design Group
    • Ball

    Recent work

    Market entry, Vietnam

    Munters - Full Vietnam entry +3 more markets

    6 months to full operations6 months
    to full operations

    One team took Munters from no local presence to a live Vietnam operation in six months - market research, legal entity, 3PL tender, and recruitment - then extended the setup into Malaysia, Indonesia, and the Philippines.

    Sourcing, Asia

    IG Design Group - Rebuilding sourcing and process optimization

    120 suppliers vetted120 suppliers
    vetted

    A broad operations brief across Asia: sourcing new raw-material suppliers, rationalizing the SKU range, and rebuilding how suppliers are selected and qualified - turning analysis into recommendations they could act on quickly.

    Warehousing, Vietnam

    Würth - Warehouse design and setup in Vietnam

    6 weeks to warehouse setup6 weeks to
    warehouse setup

    Site selection, warehouse design, and go-live support to establish an overflow warehouse in Vietnam - a practical solution delivered quickly, with reliability that made a real difference to operations.

    “One team handled the whole chain. I wasn't coordinating four separate advisors and stitching their work together.”

    Peter Lindquist, Vice President, Munters

    The three APAC Advantage partners together

    The people you'll actually work with

    Three partners, based in Vietnam and Europe. Backgrounds in consulting, supply chain, and logistics across China and Southeast Asia.

    About us

    What Sets Us Apart

    We don't only advise. We execute. Our on-the-ground presence and networked approach deliver results others can't.

    International team, on the ground

    Founded by Europeans, based in Ho Chi Minh City with deep roots across China and Southeast Asia. We know the differences between these markets, and we implement directly, not from a slide deck.

    Established local network

    Distributors, service partners, legal advisors, and logistics providers. We coordinate the full ecosystem so execution actually happens.

    Practical and honest advice

    We protect clients from bad decisions. If the risk is too high, we'll tell you not to proceed.

    We stay until it works

    We don't hand over a strategy and leave. We're involved from first assessment through to a running operation.

    Ready to enter or expand in Southeast Asia?

    Schedule a 30-minute call to discuss your goals in Southeast Asia and explore how we can help build your strategy and implementation.

    30 minutes, no obligation.

    Markets covered

    • Vietnam
    • Thailand
    • Malaysia
    • Indonesia
    • Philippines
    • Singapore
    • Cambodia

    Our Four-Step Execution Pathway

    From initial research to daily operations, we stay involved at every stage.

    01

    Assess

    We map the current setup, pain points, and what "good" looks like in your Southeast Asia operation.

    02

    Design

    We define the target setup: partners, process flows, roles, and the workplan to get there.

    03

    Implement

    We coordinate local partners, distributors, and service providers and drive the work forward with weekly follow-up.

    04

    Stabilize & Improve

    We fix recurring issues, strengthen routines and documentation, and support the team as operations grow.

    Insights

    Recent thinking from our team

    View all insights
    APAC city skyline

    Ready to talk to our experts?